Set the mood and build expectation in your event attendees buzzing with a memorable and striking entrance to your next event!
Whether you’ve organised a product launch, a charity gala or a wedding extravaganza, the entrance is your first opportunity to make people feel welcome and excited about what’s to come. Make sure not to waste it on a lacklustre display, and instead aim to get your guests immersed in the experience you’ve designed for them.
With some careful thought and a touch of inspiration, you can make sure your attendees leave the distractions of the outside world at the door.
Make the entrance easy to find!
As people start to arrive, there should be no doubt in anyone’s mind that they have come to the right place. Don’t underestimate the importance of clear signage and lots of lighting, especially if your event is taking place at night.
Depending on the mood you want to set, having staff to greet your guests can be a great way to make sure attendees can have their questions answered, while still making sure they are going in the right direction from the get-go. If your event has a theme, costumed greeters can also provide fun photo opportunities that can help increase your reach.
Create a transition with tunnels, or archways!
If you want to make a big impact, create an otherworldly experience, and give your guests a taste of what’s in store without being too salesy, this is the way to do it. Adding a tunnel to the entrance of an event doesn’t have to mean finding a new location either; use artfully draped fabric, strings of hanging crystals, even a few well-placed mirrors! The aim should be for your attendees to feel like they’ve left the outside world behind.
Walkthrough cut-outs and archways have a similar effect and can also provide a great opportunity to grab attention and promote brand awareness!
Get creative with lighting and projections!
Light displays, or LED light up entrances are eye-catching and exciting, and can help make sure everyone knows about your event. If putting your name up in lights isn’t realistic for your location, then you can consider projections! Projection mapping opens up so many possibilities for sponsorship and branding opportunities and can transform the look of your location without intruding on the infrastructure.
Keep people moving!
No matter how impressive the entrance is, make sure there’s something waiting on the other side to draw your guests in and keep them moving. The last thing you want is for people to be stuck waiting outside because people are hanging around the front door too long!
