Planning & Hosting a Successful Fashion Event

Melbourne Fashion Week may not be taking over the city until August, but we can’t wait to celebrate the very best of Australian fashion. From designers to retailers, creatives and event organisers, there are a number of fashion events that span both industry experts as well as the rest of the public.

From designer Q&A’s, to after parties and even the fashion show itself, the key factor is to plan and produce an engaging event that highlights the designer, giving the audience a behind-the-scenes insight into their world.

Introduce them to the new collection, wow them with a product launch, and give them a glimpse into the story behind the brand, because building a real buzz around their brand and connecting the designer with attendees is essential to your fashion events success.

Choose a Chic Venue

First of all, you have to focus on the pre-event basics in order to successfully plan and pull off your event in an oh so chic fashion. Whether you’re looking to organise a Q&A in a pretty setting during the day at somewhere like penthouse location Mon Bijou, or you’d like to showcase a whole collection to hundreds of fashion lovers, this is the foundation for the planning process going forward. Once you’ve confirmed the theme of your fashion event, hosting it at just the right venue will really enhance the atmosphere of the event.  

Feed ‘Um in Style

Can you imagine organising a corporate fashion event for the queen of all things vegan, Miss Stella McCartney, and serving pork sliders and fried chicken? Exactly. Plan out all refreshments and any other entertainment carefully – keep it on brand for your designer in every way. Since you’re going to be catering to a group of people that more than likely love a selfie and outfit piccies for their ‘gram, ensure that your food choices are easy to eat and won’t stain everyone’s best outfits. Remove anything messy from the menu asap and when it comes to Kate Moss’ infamous “nothing tastes better than skinny feels” comment, we bet she’s never tried the food in Melbourne.

Promote your Offline Event Online… & alot!

Event promotion before, during and after – all day, every day. In a world where social media and digital marketing is pretty much everything, utilise these channels to encourage people to engage with the designer, brand and your upcoming event. From hashtags to social media competitions involving goodie bags, do everything you can that’ll encourage your attendees to create share worthy content. Ensure that your social media strategist is on hand at all times to respond and engage with people and be sure to take advantage of any existing relationships you have with successful influencers, celebrities and fashion journalists in the industry.

Whether you’re organising a fashion show or a Q&A with a designer, the team at Melbourne’s Best Functions can turn any corporate event into a real showstopper. Contact us on (03) 8199 3733) and enlist the help of our function fanatics for  your next event.